公关活动

 

      公关活动是指公关活动策划与实施，它是企业策划部、公关公司、策划公司、广告公司在工作中常用的技术手段。成功的公关活动能持续提高品牌的知名度、认知度、美誉度、忠诚度、顾客满意度，提升组织品牌形象，改变公众对组织的看法，累积无形资产，并能从不同程度上促进销售。

 

      Public relations activities is the planning and implementation of public relations activities, it is the corporate planning department, public relations companies, planning companies, advertising companies in the work of commonly used technical means. Successful public relations activities can continue to improve the brand awareness, reputation, reputation, loyalty, customer satisfaction, enhance the organization's brand image, change public perception of the organization, accumulate intangible assets, and can promote sales to varying degrees.