环境导示

 

      客户关怀理念最早由克拉特巴克提出，他认为：顾客关怀是服务质量标准化的一种基本方式，它涵盖了公司经营的各个方面，从产品或服务设计到它如何包装、交付和服务。 客户关怀能够有效提高顾客消费体验，具体表现体现在以下几方面： （1）高度满意的顾客会更加、更久地忠实于企业； （2）主动尝试企业更多的新产品并提高购买价值更高的产品； （3）对企业及其产品说好话，形成良性口碑； （4）忽视竞争品牌及其广告。并对价格变化反应平淡； （5）由于更加熟悉与交易的程序化而降低服务成本。

 

      The concept of customer care was first proposed by Krat Bakker, who argued that customer care is a fundamental way to standardize service quality, covering all aspects of a company's business, from product or service design to how it is packaged, delivered and serviced. Customer care can effectively improve the customer experience, the specific performance is reflected in the following areas: (1) highly satisfied customers will be more, more faithful to the enterprise; (2) take the initiative to try more new business products and increase the value of the purchase of higher products; (3) of the enterprises and their products that good words, the formation of benign reputation; (4) ignore the competitive brand and its advertising. And flat response to price changes; (5) Reduce service costs by becoming more familiar with the programming of transactions.